Archive for September, 2012

Craft Beer and Social Media

Recently, I wrote about the record pace of ticket sales for GABF and correlated that to many years of continued growth for craft beer.

Pat Strader at Digital Relativity responded and asked for my take on how this growth in craft beer relates to social media. (Full disclosure – I have nothing to disclose.  Terrapin is not working with Digital Relativity and has no plans to do so. Sorry, Pat.)

Pat:  Do you feel that craft brewers have evolved with their approach and use of marketing and communication tools?  (more…)


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