In July of 2013, Terrapin sold 4,030 barrels of beer. That’s 8,060 kegs. Or 55,533 cases. Or 124,930 gallons of beer. In only one month! What really brought the significance of this number home to me was when I realized it was more beer than we sold in all of 2002, 2003 and 2004 combined. Terrapin just sold more beer in one month than we did in our first three years in business!!
So of course I started reminiscing about those first three years and how different they were. In 2002 we sold 162 barrels. Only Rye Pale Ale, only draft and only in Athens and some surrounding counties. I worked every day visiting retailers trying to explain why they should support this new beer of which no one had ever heard. Then I worked all night doing the books, taxes, arranging shipping etc. Spike and I talked on the phone every night at 9pm because our minutes were free after that time! It was a tough year but six months after we started the Rye Pale Ale was picked as the best pale ale in the country at the GABF!