Archive for January, 2014

While I was out of the office all of last week with Spike, Dustin and Steve launching Terrapin in New Orleans and Baton Rouge (yeah that was a tough trip), Erin Appel wrote up a press release recapping 2013 and previewing 2014. Since I had actually already listed that as my next topic, this just became  a really easy blog post to complete.

So with no further adieu, here is what Terrapin did recently and where we are going next.




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Those of you in the corporate world or who run your own business are very familiar with this time of year. It’s about budgets and projections and performance to plan.  It’s about numbers and financials and meeting bank covenants. Those items might be interesting to financial gurus and CFOs, but what about our customers? What about the beer geeks? They don’t care if we hit plan or make our budget; they care that our beer is above reproach and that our brand remains authentic.

The Golden Circle - Simon Sinek

The Golden Circle – Simon Sinek

It is extremely easy this time of year to get caught up in the number crunching and analysis. But we need to remember this is not “why” we are in business.  It is merely “how” we continue in business. Our “why” is much stronger than that.  To understand what I am referring to you need to see Simon Sinek’s TED talk on “Start With Why”, I highly recommend it. “People don’t buy what you do, they buy why you do it.” (Lisa Jordan passed this tidbit on to me a couple of years ago. Big shout out to her for that.)

Simon’s video is a great reminder to keep centered on what’s important. Which is “WHY”.  I can easily tell you why Terrapin Beer Company is here. It’s our Mission Statement. (more…)

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